FreePerformance MarketingBeginner
Campaign Analysis Essentials
A free short course on reading campaign data: what changed, why it changed and what to do next.
Emad AlkharazFreePerformance Marketing Foundations
The fundamentals of paid acquisition: funnels, metrics, budgets and how to decide what to do next.
Created byEmad Alkharaz
- Duration
- 6h 15m
- Lessons
- 6
- Level
- Beginner
- Language
- Arabic · English subtitles
- Certificate
- Yes
Course overview
A clear, practical introduction to performance marketing for new marketers, career changers and business owners who want to understand what their agency is doing.
What you will learn
- Understand how paid channels fit into a funnel
- Read the metrics that matter (and ignore the rest)
- Set realistic budgets and targets
- Build your first performance report
Course curriculum
2 modules · 6 lessons · 1h 25m
- What “performance” really means11:10
- Funnels and customer journeys15:25Locked
- Choosing channels13:40Locked
- CPM, CTR, CPC, CPA and ROAS explained18:05Locked
- Setting budgets and targets14:50Locked
- Your first weekly report12:15Locked
Who this course is for
- New and junior marketers
- Business owners working with agencies
- Marketers moving into paid media
Requirements
- A computer and internet connection
- No previous advertising experience needed
Included with the course
- On-demand video lessons
- Worksheets and templates
- Real campaign examples
- Lifetime access
- Access on mobile and desktop
- Certificate of completion
Your instructor
Emad Alkharaz
Performance Marketing Consultant & Trainer
Emad Alkharaz helps businesses and marketers plan, run and read performance campaigns — through practical courses, consulting and corporate training built on real campaign experience.
Student reviews
Reviews will appear here once students complete the course.
Frequently asked questions
Yes. Lessons are on-demand, so you can learn at your own pace and return to any lesson later.
Access details are set per course. Replace this answer with your actual access policy.
No. The frameworks work at any budget; examples show how decisions change as budgets grow.
Yes. For teams, request corporate training or a group enrollment through the contact page.
Ready to start?
Performance Marketing Foundations
$149
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