About Emad
I help businesses and marketers turn ad spend into clear decisions.
Performance marketer, consultant and trainer. For more than twelve years I have planned, run and analysed campaigns — and taught teams how to do the same.
- 12+Years of hands-on experience
- RealCampaigns, budgets and data
- 1:1Consulting for businesses
- TeamsCorporate training programs
The story
Emad Alkharaz
My work started where most marketing education stops: inside the ad account, with a real budget and a business owner waiting for results.
Over the years that meant launching campaigns for service businesses, e-commerce brands and lead-generation projects, sitting with sales teams to understand why leads were not converting, and rebuilding tracking so that decisions were based on what actually happened.
Training came naturally from that work. Teams kept asking the same questions — how to structure an account, how to read a drop in performance, when to scale. The courses and programs on this site are my answers, organised and tested.
Today I split my time between consulting for businesses, training marketing teams and building practical courses for marketers across the region.
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01
Campaign experience
Hands-on media buying and performance marketing across lead generation, e-commerce and service businesses.
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02
Training experience
Courses, workshops and team programs for marketers, business owners and in-house teams.
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03
Consulting
Strategy, audits and ongoing advisory for businesses investing seriously in paid media.
Marketing philosophy
How I think about marketing
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01
Decisions over dashboards
Reports exist to support a decision. If a number does not change what we do, it is noise.
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02
The business comes first
Cost per lead means nothing without lead quality, close rates and margins.
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03
Test with intent
Every test needs a hypothesis, a budget and a point at which we stop.
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04
Simple structures scale
Clean accounts and clear tracking beat clever hacks over time.
Expertise
Where the experience comes from
Areas of expertise
Industries
- Real estate
- E-commerce
- Education
- Healthcare & clinics
- Professional services
- Hospitality
Markets
- United Arab Emirates
- Saudi Arabia
- Kuwait
- Qatar
- Jordan
- Egypt
Career timeline
From first campaigns to training teams
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Beginning
First campaigns
Started in digital marketing, running small budgets and learning what the platforms reward.
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Growth
Agency & in-house work
Managed larger accounts across lead generation and e-commerce; built reporting and tracking processes.
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Specialisation
Performance marketing & media buying
Focused on paid media strategy, account structure and conversion tracking.
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Teaching
Training programs
Began training marketers and teams; turned repeated questions into structured courses.
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Today
Consulting, courses & corporate training
Advising businesses, training teams and building practical courses.
Next step
Ready to make better marketing decisions?
Start with a course, or talk to Emad about your business, your team and your numbers.