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CRM & Lead Management Intermediate

CRM & Lead Management

Turn leads into revenue: pipelines, follow-up, lead scoring and sending sales data back to your campaigns.

  • Last updated Sep 2026
  • Arabic · English subtitles
Created byEmad Alkharaz
Duration
5h 20m
Lessons
4
Level
Intermediate
Language
Arabic · English subtitles
Certificate
Yes

Course overview

Most lead generation problems are not advertising problems. This course covers what happens after the form is submitted — and how to feed that data back into your campaigns.

What you will learn

  • Design a simple, usable sales pipeline
  • Define lead quality with sales
  • Build follow-up sequences that convert
  • Send offline conversions back to ad platforms

Course curriculum

2 modules · 4 lessons · 1h 0m

  1. Designing your pipeline14:45
  2. Lead scoring that sales agrees with13:30Locked

  1. Speed-to-lead and follow-up sequences15:20Locked
  2. Offline conversions for better optimisation17:05Locked

Who this course is for

  • Marketers running lead generation
  • Sales and marketing managers
  • Business owners with a sales team

Requirements

  • A computer and internet connection
  • No previous advertising experience needed

Included with the course

  • On-demand video lessons
  • Worksheets and templates
  • Real campaign examples
  • Lifetime access
  • Access on mobile and desktop
  • Certificate of completion

Your instructor

Emad Alkharaz

Performance Marketing Consultant & Trainer

Emad Alkharaz helps businesses and marketers plan, run and read performance campaigns — through practical courses, consulting and corporate training built on real campaign experience.

Student reviews

Reviews will appear here once students complete the course.

Frequently asked questions

Yes. Lessons are on-demand, so you can learn at your own pace and return to any lesson later.

Access details are set per course. Replace this answer with your actual access policy.

No. The frameworks work at any budget; examples show how decisions change as budgets grow.

Yes. For teams, request corporate training or a group enrollment through the contact page.

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CRM & Lead Management

$179
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