Creative Strategy Intermediate New

Creative Strategy for Performance Ads

Find the angles that sell, brief better creative and run structured tests that tell you why an ad works.

Last updated Sep 2026
Arabic · English subtitles

Created byEmad Alkharaz

Duration: 5h 45m
Lessons: 4
Level: Intermediate
Language: Arabic · English subtitles
Certificate: Yes

Course overview

Creative is the biggest lever in modern paid social. Learn a practical process for research, briefing, production and testing.

What you will learn

Research customer language and objections
Turn research into angles and hooks
Write briefs designers and creators can use
Run and read creative tests

Course curriculum

2 modules · 4 lessons · 1h 0m

Customer research in two hours16:10
From insight to angle14:35Locked

The one-page creative brief12:50Locked
Creative testing that teaches you something17:15Locked

Who this course is for

Media buyers who brief creative
Content creators and designers working on ads
Brand and growth marketers

Requirements

A computer and internet connection
No previous advertising experience needed

Included with the course

On-demand video lessons
Worksheets and templates
Real campaign examples
Lifetime access
Access on mobile and desktop
Certificate of completion

Your instructor

Emad Alkharaz

Performance Marketing Consultant & Trainer

Emad Alkharaz helps businesses and marketers plan, run and read performance campaigns — through practical courses, consulting and corporate training built on real campaign experience.

About Emad

Student reviews

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Frequently asked questions

Yes. Lessons are on-demand, so you can learn at your own pace and return to any lesson later.

Access details are set per course. Replace this answer with your actual access policy.

No. The frameworks work at any budget; examples show how decisions change as budgets grow.

Yes. For teams, request corporate training or a group enrollment through the contact page.

Ready to start?