Meta Ads Intermediate Flagship

Meta Ads Performance System

Plan, structure, launch and scale Meta campaigns that are measured against business results — not platform metrics.

Last updated Sep 2026
Arabic · English subtitles

Created byEmad Alkharaz

Duration: 9h 40m
Lessons: 15
Level: Intermediate
Language: Arabic · English subtitles
Certificate: Yes

Course overview

This is the complete system for running Meta Ads as a performance channel. You will learn how to connect campaigns to business goals, build an account structure that is easy to read and scale, set up tracking you can trust, and make weekly decisions with confidence.

Every module is built on real campaign situations: launching a new account, recovering from a performance drop, scaling budgets without breaking efficiency and reporting to stakeholders.

What you will learn

Translate business goals into campaign objectives and targets
Build a clean, scalable account structure
Set up Pixel, Conversions API and events correctly
Plan and read creative tests
Diagnose performance drops with a repeatable checklist
Scale budgets using clear decision rules

Course curriculum

4 modules · 15 lessons · 3h 56m

Welcome and how to use this course04:20
From business goals to campaign targets14:05Locked
Unit economics every media buyer should know16:40Locked
Pixel, Conversions API and event setup21:15Locked

Structuring campaigns for clarity and scale18:30Locked
Audiences in a broad-targeting world15:10Locked
Budgets, bidding and learning phase17:45Locked
Launch checklist09:50Locked

Angles, hooks and formats19:20Locked
Designing a creative test16:05Locked
Reading creative results14:35Locked

The weekly optimisation routine17:25Locked
Diagnosing a performance drop20:40Locked
Scaling rules that protect efficiency18:15Locked
Reporting to clients and managers12:30Locked

Who this course is for

Media buyers who want a structured, repeatable approach
In-house marketers responsible for Meta results
Freelancers and agency teams managing client accounts

Requirements

Access to a Meta Business account (your own or a client's)
Basic familiarity with Ads Manager

Included with the course

On-demand video lessons
Worksheets and templates
Real campaign examples
Lifetime access
Access on mobile and desktop
Certificate of completion

Your instructor

Emad Alkharaz

Performance Marketing Consultant & Trainer

Emad Alkharaz helps businesses and marketers plan, run and read performance campaigns — through practical courses, consulting and corporate training built on real campaign experience.

About Emad

Student reviews

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Frequently asked questions

Yes. Lessons are on-demand, so you can learn at your own pace and return to any lesson later.

Access details are set per course. Replace this answer with your actual access policy.

No. The frameworks work at any budget; examples show how decisions change as budgets grow.

Yes. For teams, request corporate training or a group enrollment through the contact page.

Ready to start?