Performance Marketing Foundations
The fundamentals of paid acquisition: funnels, metrics, budgets and how to decide what to do next.
A free short course on reading campaign data: what changed, why it changed and what to do next.
A short, free introduction to the way Emad analyses campaigns. Enroll with a free student account to track your progress.
1 modules · 3 lessons · 33m
Emad Alkharaz
Performance Marketing Consultant & Trainer
Emad Alkharaz helps businesses and marketers plan, run and read performance campaigns — through practical courses, consulting and corporate training built on real campaign experience.
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Yes. Lessons are on-demand, so you can learn at your own pace and return to any lesson later.
Access details are set per course. Replace this answer with your actual access policy.
No. The frameworks work at any budget; examples show how decisions change as budgets grow.
Yes. For teams, request corporate training or a group enrollment through the contact page.
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The fundamentals of paid acquisition: funnels, metrics, budgets and how to decide what to do next.
Find the angles that sell, brief better creative and run structured tests that tell you why an ad works.
Turn leads into revenue: pipelines, follow-up, lead scoring and sending sales data back to your campaigns.