Business Owners Beginner

Marketing Decisions for Business Owners

Understand your marketing numbers, brief your team or agency well and know which questions to ask.

Last updated Sep 2026
Arabic · English subtitles

Created byEmad Alkharaz

Duration: 4h 30m
Lessons: 4
Level: Beginner
Language: Arabic · English subtitles
Certificate: Yes

Course overview

A non-technical course for founders and managers who invest in marketing and want to make better decisions about budgets, agencies and results.

What you will learn

Know which numbers to watch every week
Set a marketing budget from your economics
Brief and evaluate an agency
Spot the warning signs in marketing reports

Course curriculum

2 modules · 4 lessons · 55m

The five numbers that matter13:15
Budgeting from margins15:40Locked

Writing a clear brief12:25Locked
Questions to ask in every report14:10Locked

Who this course is for

Founders and business owners
General managers
Sales leaders working with marketing

Requirements

A computer and internet connection
No previous advertising experience needed

Included with the course

On-demand video lessons
Worksheets and templates
Real campaign examples
Lifetime access
Access on mobile and desktop
Certificate of completion

Your instructor

Emad Alkharaz

Performance Marketing Consultant & Trainer

Emad Alkharaz helps businesses and marketers plan, run and read performance campaigns — through practical courses, consulting and corporate training built on real campaign experience.

About Emad

Student reviews

Reviews will appear here once students complete the course.

Frequently asked questions

Yes. Lessons are on-demand, so you can learn at your own pace and return to any lesson later.

Access details are set per course. Replace this answer with your actual access policy.

No. The frameworks work at any budget; examples show how decisions change as budgets grow.

Yes. For teams, request corporate training or a group enrollment through the contact page.

Ready to start?