Advanced Advertising Advanced Advanced

Advanced Media Buying & Scaling

For experienced buyers: scaling frameworks, attribution realities and managing larger budgets with control.

Last updated Sep 2026
Arabic · English subtitles

Created byEmad Alkharaz

Duration: 8h 05m
Lessons: 6
Level: Advanced
Language: Arabic · English subtitles
Certificate: Yes

Course overview

Built for media buyers who already manage meaningful budgets and need better systems for scaling, forecasting and explaining results.

What you will learn

Scale budgets with defined guardrails
Work with incrementality and attribution limits
Forecast results and communicate uncertainty
Manage multiple accounts with a shared playbook

Course curriculum

2 modules · 6 lessons · 1h 42m

Vertical vs horizontal scaling17:30
Guardrails and kill rules14:20Locked
Scaling creative production16:45Locked

Attribution windows and their limits19:05Locked
Incrementality in practice18:40Locked
Forecasting and planning15:55Locked

Who this course is for

Senior media buyers
Performance leads at agencies
In-house heads of paid acquisition

Requirements

At least 6–12 months of hands-on campaign management
Access to an active ad account with conversion data

Included with the course

On-demand video lessons
Worksheets and templates
Real campaign examples
Lifetime access
Access on mobile and desktop
Certificate of completion

Your instructor

Emad Alkharaz

Performance Marketing Consultant & Trainer

Emad Alkharaz helps businesses and marketers plan, run and read performance campaigns — through practical courses, consulting and corporate training built on real campaign experience.

About Emad

Student reviews

Reviews will appear here once students complete the course.

Frequently asked questions

Yes. Lessons are on-demand, so you can learn at your own pace and return to any lesson later.

Access details are set per course. Replace this answer with your actual access policy.

No. The frameworks work at any budget; examples show how decisions change as budgets grow.

Yes. For teams, request corporate training or a group enrollment through the contact page.

Ready to start?