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Performance Marketing · Training · Consulting

Build better campaigns. Make better marketing decisions.

Practical training and consulting in performance marketing, media buying and growth — built on real campaigns, real budgets and real business results. Not theory.

  • 12+ Years of hands-on experience
  • Real Campaigns, budgets and data
  • 1:1 Consulting for businesses
  • Teams Corporate training programs
Emad Alkharaz Performance Marketing Consultant & Trainer

Experience in numbers

A track record built inside real ad accounts — not slide decks.

Years in performance marketing
12+

01 Learn by doing

Practical courses, built from real campaigns.

Structured lessons, real account structures and decisions you can apply to a live account.

Courses

Practical programs for marketers and business owners

Structured, campaign-first courses on Meta Ads, performance marketing, CRM and creative strategy — each built around decisions you will make in a live account.

View all courses
Flagship-20%
Meta AdsIntermediate

Meta Ads Performance System

Plan, structure, launch and scale Meta campaigns that are measured against business results — not platform metrics.

  • 15 lessons
  • 9h 40m
Emad Alkharaz$199Original price: $249
Performance MarketingBeginner

Performance Marketing Foundations

The fundamentals of paid acquisition: funnels, metrics, budgets and how to decide what to do next.

  • 6 lessons
  • 6h 15m
Emad Alkharaz$149
Advanced-14%
Advanced AdvertisingAdvanced

Advanced Media Buying & Scaling

For experienced buyers: scaling frameworks, attribution realities and managing larger budgets with control.

  • 6 lessons
  • 8h 05m
Emad Alkharaz$299Original price: $349

Featured course · Meta Ads

Meta Ads Performance System

Plan, structure, launch and scale Meta campaigns that are measured against business results — not platform metrics.

Duration
9h 40m
Lessons
15
Level
Intermediate
Language
Arabic · English subtitles
$199Original price: $249
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02 Meet Emad

Performance marketer, consultant and trainer.

Emad Alkharaz helps businesses and marketers plan, run and read performance campaigns — through practical courses, consulting and corporate training built on real campaign experience.

Why learn with Emad

Marketing education built from real decisions, not recycled theory.

Platforms will always change. The ability to read data, question a result and make a clear decision is what compounds.

Emad Alkharaz
  1. 01

    Real campaign experience

    Every lesson comes from campaigns that were planned, launched, broken and fixed with real budgets.

  2. 02

    Practical training

    You work with real account structures, templates and reporting frameworks — not slides.

  3. 03

    Campaign analysis

    Learn to read results the way a media buyer does: what changed, why, and what to do next.

  4. 04

    Real case studies

    Anonymised examples from lead generation, e-commerce and service businesses across the region.

  5. 05

    No theory-only content

    If it cannot be applied to a live campaign this week, it is not in the course.

  6. 06

    Better decisions

    The goal is judgement — knowing where to spend, what to cut and when to scale.

03 Results

Decisions you can trace back to data.

Every result is shown with its context: the market, the objective and what actually changed.

04 How consulting works

Diagnose the problem. Understand the data. Decide what to do next.

Independent, senior-level support for business owners and marketing teams.

Consulting for businesses

When the ad spend is real, you need clarity — not more noise.

Independent, senior-level support for business owners and marketing teams: auditing what exists, building what is missing and making the numbers make sense.

  1. 1Diagnose
  2. 2Understand the data
  3. 3Decide
  • 01

    Performance marketing consulting

    Channel strategy, budgets and targets tied to revenue.

  • 02

    Advertising strategy

    Account structure, audiences, offers and testing roadmaps.

  • 03

    Campaign audits

    A clear diagnosis of what is wasting budget and what is working.

  • 04

    Lead generation

    Funnels, forms and qualification that sales teams can actually use.

  • 05

    CRM strategy

    Pipelines, follow-up and feedback loops between marketing and sales.

  • 06

    Creative strategy

    Angles, formats and testing plans built on performance data.

  • 07

    Marketing analytics

    Tracking, attribution and reporting that supports decisions.

  • 08

    Corporate training

    Programs for in-house marketing and sales teams.

On-site · Remote · Arabic & English

Corporate training

Custom training for marketing and sales teams

Workshops and multi-week programs designed around your team, your accounts and your market — delivered on-site or remotely, in Arabic or English.

  • Meta Ads
  • Performance marketing
  • CRM & lead management
  • Marketing analytics
  • Creative strategy
  • Sales & marketing alignment
  • Media buying for in-house teams
Workshops
Focused half-day or full-day sessions on a single topic.
Team programs
Multi-week programs with assignments on your real accounts.
Audit + training
Your accounts are reviewed first; training is built around the gaps.

Insights

Notes on performance marketing and growth

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Next step

Ready to make better marketing decisions?

Start with a course, or talk to Emad about your business, your team and your numbers.