Consulting & corporate training
Clear strategy. Accountable execution. Measurable growth.
Senior performance marketing support for businesses, marketing teams and agencies — from a one-off campaign audit to ongoing advisory and team training.
Who it is for
Built for people accountable for results
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Business owners
Who want paid media tied to revenue, not vanity metrics.
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Marketing managers
Who need a senior second opinion on strategy, budgets and reporting.
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Marketing teams
Who want structure, shared frameworks and better execution.
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Companies
Scaling paid acquisition and needing tracking and processes that hold up.
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Agencies
Looking for senior support on audits, strategy and team training.
Problems solved
If any of this sounds familiar, consulting will help.
- Ad spend is rising while lead quality is falling
- Nobody can say which campaigns actually drive sales
- Results depend on one person's intuition
- Leads get lost between marketing and sales
- Creative is produced without a testing plan
- Reports describe activity instead of supporting decisions
Services
Consulting services
Independent, senior-level support for business owners and marketing teams: auditing what exists, building what is missing and making the numbers make sense.
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01
Marketing strategy
Objectives, channels, budgets and targets built from your unit economics.
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02
Media buying
Planning and hands-on guidance for Meta and other paid channels.
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03
Campaign audit
A structured review of accounts, tracking, creative and funnel, with a prioritised action list.
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04
Performance marketing
Ongoing optimisation frameworks, testing roadmaps and scaling rules.
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05
Lead generation
Offers, forms, landing pages and qualification that improve lead quality.
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06
CRM
Pipeline design, follow-up processes and closing the loop with sales data.
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07
Tracking
Pixel, Conversions API, events and data hygiene set up correctly.
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08
Attribution
Realistic attribution views so budget follows what actually works.
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09
Creative strategy
Messaging angles, formats and structured creative testing.
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10
Analytics
Dashboards and reporting cadences built around decisions.
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11
Training
Workshops and programs for in-house teams.
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Not sure what you need?
Start with a discovery call. You will leave with clarity on the next step, even if it is not consulting.
Book a consultation
Process
How an engagement works
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01
Discovery call
A focused conversation about your business, goals, numbers and constraints.
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02
Audit & diagnosis
Accounts, tracking, funnel and reporting are reviewed in depth.
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03
Strategy & plan
A prioritised plan with clear owners, budgets and success measures.
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04
Implementation support
Hands-on guidance while your team or agency executes.
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05
Review & optimise
Regular reviews of results and decisions on what to scale or stop.
Corporate training
Custom training for marketing and sales teams
Workshops and multi-week programs designed around your team, your accounts and your market — delivered on-site or remotely, in Arabic or English.
- Workshops
- Focused half-day or full-day sessions on a single topic.
- Team programs
- Multi-week programs with assignments on your real accounts.
- Audit + training
- Your accounts are reviewed first; training is built around the gaps.
FAQ
Questions before we start
Consulting focuses on strategy, audits and guiding your team or agency. Hands-on management can be discussed for specific projects.
Engagements make the most sense when paid media is already a meaningful investment for the business. The discovery call is the place to check fit.
Typically one to three weeks depending on the number of accounts and the state of tracking.
Yes. Workshops and programs are delivered in Arabic or English, on-site or remotely.
Yes. Client data and results are confidential unless you explicitly approve sharing them.
Book a consultation
Let’s look at your numbers together.
A 30-minute call to understand your situation and see whether consulting or training is the right fit.
