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Meta Ads Performance System

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Lesson 1 of 15 · Foundations: goals, economics and tracking · 04:20

Welcome and how to use this course

Lesson notes placeholder. Use this area for a short summary of the lesson, key takeaways and any links mentioned in the video.

Key idea one from the lesson
A decision rule you can apply this week
What to check in your own account

Course content

Welcome and how to use this course04:20
From business goals to campaign targets14:05Locked
Unit economics every media buyer should know16:40Locked
Pixel, Conversions API and event setup21:15Locked

Structuring campaigns for clarity and scale18:30Locked
Audiences in a broad-targeting world15:10Locked
Budgets, bidding and learning phase17:45Locked
Launch checklist09:50Locked

Angles, hooks and formats19:20Locked
Designing a creative test16:05Locked
Reading creative results14:35Locked

The weekly optimisation routine17:25Locked
Diagnosing a performance drop20:40Locked
Scaling rules that protect efficiency18:15Locked
Reporting to clients and managers12:30Locked